Renew: All Natural Energy Drink

RENEW is a Vancouver-based natural energy drink designed to provide a cleaner, more mindful boost. This packaging project focuses on creating a playful and approachable brand identity built around hand-drawn lettering, organic shapes, and vibrant visual cues. The goal was to capture the feel of renewed energy in a way that feels natural—not artificial. The product line includes three functional flavors: Tulsi Calm – a soothing blend meant to refresh the mind Matcha Boost – a clean source of focused energy Berry Punch – a bold and fruity antioxidant-rich option Each flavor features its own distinct color palette and illustration style for easy differentiation while maintaining a cohesive brand look. The packaging design emphasizes clarity, shelf impact, and a fun, youthful personality—balancing aesthetics with practical considerations for printing, labeling, and production.